Our ambassadors play a crucial role in helping us promote Industry Women Central’s key messages of increasing attraction, engagement, education, visibility, advancement & promotion for women & non-traditional industries through cross sector partnerships. They provide a face for our cause, raise awareness through the media and help everyday people understand our aims and why our work is so important.

Sam Sheppard OAM

Sam Sheppard

Sam entered the Building industry at 16, working in a timber yard before establishing a cabinet making business at 17, the same year; she purchased her first renovators dream home.

Sam established The Buildmore Group P/L in 2002, she is a licensed (housing) Builder with just as much passion for her industry peers, innovation and the environment as her quality homes.

In 2012 Sam was awarded an OAM for her achievements in increasing visibility and accessibility for women working in non-traditional roles and community activities.

‘I'm immensely proud to stand alongside Senator Kate Lundy as Ambassador of Industry Women Central. I hold so much respect and admiration for how Kate conducts herself in her fast paced workspace. I believe IWC is poised to smash misconceptions and stereotypes, it's truly inspiring to see so many people of great influence, grasp this opportunity to share knowledge and collaborate towards improved outcomes for women, their careers and their communities".

Sam was already recognised as a National Ambassador for Women in Non-Traditional Industries.

Now she is our National Ambassador.

Yasmin Abdel- Magied

Yassmin Abdel-Magied established Youth Without Borders, was awarded Queensland’s 2015 Young Australian of the Year, and a State Finalist in Young Australian of the Year 2011. In 2010, Yassmin was also awarded Young Australian Muslim of the Year. Yassmin’s recent TedX video was presented to the workshop. She is a young Muslim woman who works as a mechanical engineer by profession, and is currently employed on an oil and gas rig off the coast of Australia. In the presentation she spoke of her experience in being dark skinned, Muslim and a woman. She highlighted a number of experiences that she’d had that had helped her to be successful, not just in her profession, her university studies, but also in her interests such as motorsports and boxing. One of the key concepts highlighted in her presentation was the subtle discrimination she called “unconscious bias”. Seeing this as one of the major barriers to employing and engaging with people from different cultures, she believed that people are unaware of a bias they may have that prevents them from selecting or mentoring people that may be different from them. She strongly recommended that people in training or development roles mentor someone that is different. She believes that hiring or training different people will realise major advantages such as a diverse and creative team – people that can “think outside the box” and offer new perspectives.

Yassmin challenged all Australians to look beyond their immediate impressions to see not only their own biases, but to see the talents and skills that people from different cultures will bring to the workplace.